![]() Open any basic management textbook, and there will always be a discussion of the importance for an organization to be both effective and efficient. Learn the dos and don’ts of time management.Learn how using an activity log to see how time is spent.Understand the differences among first-, second-, third-, and fourth-generation time-management systems.Recognize the difference between effectiveness and efficiency.As Germano said, “We appreciate the individual nature of small companies.” There is space to work on couches, in a room of Astroturf, and private offices with maple desks, and, most importantly, the ability to be freely collaborative. The Carrot Creative office is designed for just those things. Creativity flows through individual expression and personal work style. One never knows when creativity will strike, but it certainly will not be inside a cubicle or under someone’s thumb. ![]() It keeps creativity flowing by cultivating an environment and culture that removes the idea of micromanaging and gives each Carrot Creative employee the freedom, trust, and responsibility for their own work and actions. Today, Carrot Creative remains on top of the creative game by giving all its employees the freedom to create in their own way. They view their title as an official “Facebook Preferred Developer” as just icing on the cake. They also have the honor to be on the forefront of designing the very tools that define social media. This small business has partnerships with some of the world’s largest advertising agencies and public relations (PR) firms. Creative Carrot was the driving force behind Ford’s social media campaign for its new Fiesta vehicle. Some of the brands that they have signed include Crayola, the National Football League, Major League Baseball, AOL, Disney, PepsiCo, Budweiser, the Islands of the Bahamas, and Ford Motor Company. Germano, in a recent interview, put it this way, “We help brands build on social networks, teach them and help them in great ways for them to have conversations with their customers and really turn brands into people.” They dare anyone to present them with a problem that they cannot solve. They view themselves as a business that is always open to a challenge. Carrot Creative was designed to become what its founders envisioned and what the market needed. They had one rule: do not accept the status quo. It started with no available business model to copy, no rules to follow, and no resources on which to rely. The social media industry, as a whole, is one of the most innovative and fast-paced industries in the world, forcing companies such as Carrot Creative to stay ahead of the curve and adapt quickly.įrom the very beginning, Carrot Creative has been innovative and progressive-not only because of its founders and team members but also out of necessity. ![]() ![]() When it was in its infancy, Carrot Creative was not a traditional marketing agency, and social media barely existed. They developed sites that enabled students to sell used textbooks and rate their professors. Mike Germano and Robert Gaafar started their first company while Mike was a college student and serving as a city councilman in Hamden, Connecticut. A great example of this is Carrot Creative, a new social media agency headquartered in the Dumbo section of Brooklyn, New York. ![]() It seldom refers to the level of enthusiasm, the amount of creativity, or the ability to innovate. The small in small business refers only to the number of employees or the volume of sales. ![]()
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